
Zolotoy Standart: TV commercial, Key Visuals and animation
The Zolotoy Standart commercial combines live action with a CG calf. The character also appears in the campaign’s static Key Visuals and five-second display banner.
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The Zolotoy Standart commercial combines live action with a CG calf. The character also appears in the campaign’s static Key Visuals and five-second display banner.
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The Zolotoy Standart project includes banners for Ozon Fresh, Samokat and Yandex Lavka, product images and rich content. A separate part of the work covers freezer graphics for shops.
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A full CG commercial presents the product’s construction for Tiswell’s launch in Russia. The project includes the main film and a separate 20-second edit.
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A Roblox world was developed for Kari Kids and connected to the brand’s loyalty programme. A promotional landing page, bloggers and traffic within Roblox supported the launch. The world continues to receive updates, with the client returning for support.
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Two Anthelios campaigns were developed for SUN EVENTS on Lamoda: sun protection for sport and for holidays. Each has its own Key Visual, ten-second video banner and product cards for face, body and children’s sun care.
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Mela B3 campaigns present the serum, skincare routine and Double Dose through separate Key Visuals and video banners. A further series pairs Mela B3 with Anthelios across banners, a VK carousel and a GIF animation.
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Three Effaclar series cover a skincare routine with patches, a summer cleansing campaign and online retail. Deliverables include Key Visuals, animation, banners and product carousels.
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Anthelios spring and summer campaigns were adapted for banner placements and a VK carousel promoting an Ozon offer. The creatives present the sun-care range and an individual pigmentation-care fluid.
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Toleriane video creatives present Sensitive cream and the moisturising range. Versions carry the offers for Golden Apple, Ozon and Wildberries, supported by static campaign adaptations.
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Cicaplast B5+ campaigns depict different skincare situations. The work includes static creatives, April and June video banners for Yandex, and a separate animation for Golden Apple.
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La Roche-Posay’s International Women’s Day campaign includes video banners with a gift offer, Effaclar and Hyalu B5 video covers, and static product creatives.
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La Roche-Posay product pages received A+ image series, rich content and video covers, alongside Anthelios advertising materials for Sun Pharma. The content presents each product’s packaging, ingredients, use and features.
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La Roche-Posay brand zones for online shops and pharmacies combine hero banners, product ranges, categories and skincare routines. The selection and order of sections vary by retailer; the 36.6 and Eapteka pages are shown as visualizations.
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Product image series were prepared for Fa shower gels and deodorants. Each fragrance, size and packaging format has its own set, covering the product, ingredients and care features.
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Rexona Clinical received a main creative and two Ozon adaptations, in landscape and portrait formats. Rexona Mineral has a separate series of website banners.
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An ICE-ICE Movie commercial connects the product with a movie night, supported by delivery-service creatives. A separate series presents the Disco, Movie and Cookie range through a shared Key Visual and adaptations.
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The Magnat work includes Key Visuals and advertising adaptations for Euphoria, Magnat Bar and Double, with delivery-service banners, point-of-sale materials, and gift and cashback promotions.
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The CHEESL’S promotional website introduces the product and connects visitors with retailers and delivery services. Flavour and pack size can be changed within the page, alongside a brand film, community link and mobile layout.
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Vichy work includes Neovadiol video advertising, A+ series and rich content for product pages. The Rive Gauche brand zone brings the range together through a hero banner, product lines and skincare categories.
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The Vichy spring campaign includes Collagen Specialist 16, Pigment Specialist B3 and Neovadiol creatives. Deliverables comprise a Key Visual, ten-second video banner, landscape and portrait Ozon versions, and product cards.
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Vichy’s International Women’s Day gift campaign brings together Liftactiv, Minéral 89 and Dercos. Deliverables include a shared Key Visual, video banners, Ozon advertising versions and individual product cards.
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Dove work includes product-campaign Key Visuals and banners, product video covers and digital outdoor films. The projects cover Fruit Cream, body and hair care, Derma, and a joint Dove × TRESemmé campaign for Wildberries.
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