Digital production
Commercials, CG, key visuals and e-commerce content.
Advertising films: OLV and TV
I produce commercials for online video and TV, from the production plan and budget through final edit, sound and placement-specific cuts.
Production plan
The script defines CG work, edit sequences and available source material. That scene and version list becomes the basis for the budget and schedule.
Animatic before final graphics
A rough cut tests duration, pacing and transitions. Once approved, the team finishes the shots, edit and sound.
Cuts for each placement
A six-second version cannot simply be trimmed from a longer film. We edit each duration separately and check titles, sound and delivery specifications.
Key Visuals
We develop the campaign key visual and adapt it for the required placements. The idea is tested early with the real pack, mandatory copy and platform limits.
Different routes
We compare different ways to present the product and message before committing to detailed artwork. Colour variations of one layout do not answer that question.
Master visual
The main asset brings together pack, lighting, type and offer. We check fine details here because any mistake will spread across the adaptations.
Placement formats
Portrait and landscape assets need their own composition. We adjust scale and position so both the product and message remain legible.
AI content for brands
We create AI images and video for campaigns. A difficult test frame establishes the method before we build a consistent series with a recognisable product.
Start with the hard frame
A pack with small print, a hand beside the product or a recurring character reveals the method's limits faster than a broad atmospheric scene.
Finish the product
Generation supplies working material. Pack shape, lettering and other errors are corrected with retouching, compositing or 3D before delivery.
Make the frames belong together
We check light, palette, angle and recurring details across the set. Strong individual images still need to look like one campaign.
Budget from the test
The difficult frame shows the time needed for selection and finishing. We use that effort to estimate the series; generation count alone does not price the result.
Banners and adaptations
We make banners and short video for media campaigns. Formats, languages and offers are mapped before production so the idea survives in every placement.
Placement map
We list sizes, languages, products and mandatory elements. This shows which assets can adapt the master and which need a new composition.
Compose for the format
A narrow banner may leave too little room for both pack and copy. We rebuild the layout for its actual size and inspect it at display scale.
Variants worth testing
For a comparison, we change one clear variable: message, product or visual route. The result can then inform the next campaign decision.
E-commerce content
We produce product cards, rich content and brand storefronts for online retailers. Shoppers should find the right item quickly and understand how it differs from the next one.
Ad promise and destination
If an ad lands on the wrong product or an unrelated selection, the path breaks before the card. We check where the banner actually leads.
Product-card sequence
The first screen identifies the product. The following cards answer questions about properties, use and differences between variants.
Rich content
When a card is too small for the story, we explain the routine, ingredients and use in consecutive blocks that read naturally on the retailer page.
Brand storefront
We organise routes by need, category and range, then check links and mobile use on the actual retailer platform.
Promotional pages and landing pages
We design and launch campaign landing pages: content, design, development, form and analytics. The whole route through to a submitted lead is tested.
The decision on the page
We define the offer and the visitor's action. Terms and evidence sit beside the questions a person has before submitting a lead.
Launch check
We follow the mobile path as a visitor: open the page, submit a test lead, confirm delivery and check the analytics event.
Tender proposals
I prepare tender packages in which the idea, production schedule and estimate describe the same scope. Conflicts between them are resolved before submission.
Read the requirements
We check criteria, deliverables and deadlines. Questions that affect cost or production are raised before the estimate is fixed.
Align the documents
The deck, schedule and estimate are reviewed together. A change in the idea or format list must reach every related document.
Creative concepts
We develop distinct creative routes and test each against the actual budget and production schedule before committing to one.
Choose the idea
Each route needs its own premise and message. A palette change on the same layout does not help select a campaign concept.
Test production
For the chosen route, we define the key frame, story, source material and most demanding shots. The estimate can then refer to a concrete piece of work.
